New technologies and agencies

Communication agencies are increasingly called upon by their customers to implement collaborative software solutions that streamline exchanges between the various parties involved in a publishing project.

This development is forcing agencies – especially the more creative ones, who are often more limited in their use of technology – to rethink how they manage the skills of their teams. Few agencies have the resources of large groups to buy IT services companies or create dedicated business units.

The example of the creation and implementation of workflow (about workflows) is revealing of the new business to be integrated. Indeed, the implementation of collaborative solutions generally begins with workflows. At first glance, defining a workflow may seem basic. The sequence of steps and actions to be carried out by users is quite clear, especially in the first exchanges involving a limited number of people. Then you need to manage user rights, and user groups and add roles that define who, at which stage, has access to which functionality. And then, as more and more users become involved, other steps need to be added, checked, and validated. Designing a workflow with its stages, management rules and associated rights is rarely a matter for creative people.

At the beginning:

Workflows Simple

In the end:

Complex workflow

However, setting up a workflow to structure exchanges optimizes production times and brings overall benefits to the organization. As the benefits are not always visible to users, they sometimes find it hard to accept the constraints imposed on them and insist on making exceptions.

That’s why it’s a good idea to rely on J2S’s expertise ( after all, we’ve been in the business for over 23 years!), as we can not only handle the technical side of a workflow but also provide support for users.

If you’d like us to help you optimize your workflow, please don’t hesitate to contact us at
We look forward to hearing from you!

Written by,
Richard Loubéjac,
Cofounder of J2S