For many years now, we’ve been helping companies and their marketing and product communication departments to automate all their communication media and accelerate the production of all types of publications (catalogs, POS/ILV, product sheets…).
Over the years, we’ve not only helped companies, we’ve also worked closely with communications agencies to support them in their creative process for their customers.
In this article, we will focus on the challenges we face in helping our communication agency partners.
Communication agencies play an essential role in helping companies convey their message effectively and reach their target audience. Whether through marketing strategies, advertising campaigns, public relations, or branding efforts, a communications agency is a valuable partner for companies seeking to stand out and thrive in a competitive landscape.
It operates in a number of fields:
- Development of a communications strategy,
- Brand image management,
- Content creation,
- Public relations,
- Advertising campaign management.
- The machinery seems properly tuned, the tasks are clear, and all that’s left is to get down to work, which isn’t always easy.
- In fact, at our partner agencies, many problems arise throughout the creative process.
Here are just a few of the issues we tackle to help agencies.
A lengthy, anarchic proofreading process
Simple Workspace is a SaaS platform for centralizing information. Thanks to our tool, agencies can import their InDesign documents directly into the solution, and submit their work to the various departments concerned. All modifications are made directly on the platform. No more risk of lost documents or endless e-mails to make the necessary corrections.
A validation system that can be difficult to set up
It’s not always easy to know who is responsible for creating and validating a document. Our solution, as a centralized platform, is designed to integrate an efficient validation workflow system that enables all players to be involved at the right time. Here too, I invite you to read our article on adapting to new technologies, which takes a close look at this issue.
One of the most common problems faced by communications agencies is the lack of time. Creative work can be very time-consuming, and then there’s the multiplication of projects, multiple exchanges with different companies…
It can be difficult to manage. The simple fact of having a centralized platform makes it easy to keep track of your projects. By adding the validation workflow, the agency knows exactly where the project stands. Exchanges with companies involved in the platform are also much smoother. Thanks to a simple annotation system. Customers can easily submit any modification requests they may have. These simple, clear exchanges greatly reduce time-to-market.
Customers who want to be more involved in their project
As you’ve probably guessed by now, all these simpler, quicker exchanges mean greater customer involvement. Among our partner agencies, satisfaction in terms of exchange and involvement has increased significantly.
Our job is to help communications agencies automate certain processes. It’s important to note, however, that automation doesn’t completely replace human work in the communications field. Creative skills, strategy, and human expertise remain essential to creating effective communications campaigns. Rather, automation comes in support, helping to speed up processes, improve efficiency, and free up time to focus on the more strategic and creative aspects of the job.
Are you an agency experiencing these problems? Don’t hesitate to contact us for more information.