In an increasingly digital world, print uniquely dominates product marketing. With the rise of digital: why is print, or printed marketing, still relevant? The answer lies in its ability to generate … Read more… (Article from Chez J2S 11/20/2024)
In the B2C world catalogues play a key role as a communication and sales tool. They enable companies to present their offers clearly and attractively. Among the key elements of an effective catalogue, … Read more… (Article from Chez J2S 10/23/2024)
Discover how Simple Workspace can help you overcome issues related to time management, updating, or managing publication formats In Marketing, speed and accuracy are key success factors. For these … Read more… (Article from Chez J2S 10/10/2024)
In a world where digital marketing predominates, print marketing publications play a crucial role in brand communication strategy. Whether it’s brochures, catalogues, flyers, or magazines, print … Read more… (Article from Chez J2S 9/17/2024)
While presenting our insurer’s business report, we were surprised to learn that project management represented a high cause of loss. According to a Standish Group study, 1 conducted between 2011 and … Read more… (Article from Chez J2S 2/27/2023)
The global consumer product conglomerates seem to share a similar organization. For product marketing, whether Chinese or Korean, these companies rely on a few resource centers, divided by market, … Read more… (Article from Chez J2S 12/21/2022)
In a few words Allowing any user to use the marketing material means allowing him to control the factory that will produce PDF, Excel, or InDesign documents, according to variable data and parameters. Read more… (Article from Chez J2S 1/31/2022)
In the marketing context, the term touchpoint refers to an advertising or commercial contact point between the brand and the consumer. It can be a human contact, a website, an application, or any … Read more… (Article from Chez J2S 10/25/2021)
Back in March, we shared in this article the Studio (M) project of Imprimerie Mordacq. This project was divided into 3 main stages: Read more… (Article from Chez J2S 9/27/2021)
The Flatplan One of the key parts of Simple Workspace is the Simple Brief application, a flatplan created to manage the production of documents in InDesign format. Read more… (Article from Chez J2S 9/13/2021)
In all teamwork, deadlines pressure those at the end of the production line. When it comes to creating a publication that is graphically rich (a newspaper, a magazine, an answer to a bid for … Read more… (Article from Chez J2S 11/30/2020)
All business people know that a clearly argued proposal is more likely to be positively received. What if we could provide a high-quality PDF publication of the products on offer with each quotation? Read more… (Article from Chez J2S 7/21/2020)
Context In the context of automatic document generation, translation simply consists of re-generating the document from the target language data before performing layout checks. Read more… (Article from Chez J2S 7/20/2020)