Catalogues
In an increasingly digital world, print uniquely dominates product marketing. With the rise of digital: why is print, or printed marketing, still relevant? The answer lies in its ability to generate incomparable emotion, stimulate the senses, and create a lasting bond with consumers.
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(Article from Chez J2S 11/20/2024)
In the B2C world catalogues play a key role as a communication and sales tool. They enable companies to present their offers clearly and attractively. Among the key elements of an effective catalogue, images are crucial in attracting customers’ attention and arousing their interest. Placing visuals, such as ambiance photos and product images, at the forefront is essential but can be challenging. However, economic reality requires limiting the number of pages, which means optimizing the space assigned to product information to leave as much room as possible for images. Optimizing layout options can be achieved thanks to table-based presentation.
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(Article from Chez J2S 10/23/2024)
Discover how Simple Workspace can help you overcome issues related to time management, updating, or managing publication formats In Marketing, speed and accuracy are key success factors. For these two reasons, marketing managers face major challenges in the production of communication materials for their distribution networks. Whether for catalogs, product sheets, point-of-sale displays, or labeling, requirements are numerous. Fortunately, solutions such as Simple Workspace can help solve these issues. We’ve listed 7 of the most significant challenges we help our customers face.
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(Article from Chez J2S 10/10/2024)
In a world where digital marketing predominates, print marketing publications play a crucial role in brand communication strategy. Whether it’s brochures, catalogues, flyers, or magazines, print media has a distinct impact on reader engagement. This article examines how print marketing publications influence consumer engagement, recall, and perception. Indeed, print publications seem to retain a special place in readers’ hearts.
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(Article from Chez J2S 9/17/2024)
While presenting our insurer’s business report, we were surprised to learn that project management represented a high cause of loss. According to a Standish Group study, 1 conducted between 2011 and 2015, more than 71% of the projects did not succeed as expected. In parallel, after two attempts with providers selected by tender, a mail order company we had not been able to seduce recently approached us. The concomitance of these two elements led us to some reflections concerning the calls for tender for the implementation of software solutions.
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(Article from Chez J2S 2/27/2023)
The global consumer product conglomerates seem to share a similar organization. For product marketing, whether Chinese or Korean, these companies rely on a few resource centers, divided by market, which collect (often painfully) information before making it “publishable” and submitting it to the sales offices in each of the countries concerned.
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(Article from Chez J2S 12/21/2022)
In a few words Allowing any user to use the marketing material means allowing him to control the factory that will produce PDF, Excel, or InDesign documents, according to variable data and parameters.
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(Article from Chez J2S 1/31/2022)
In the marketing context, the term touchpoint refers to an advertising or commercial contact point between the brand and the consumer. It can be a human contact, a website, an application, or any other form of communication. We can distinguish between what is published and what is interaction.
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(Article from Chez J2S 10/25/2021)
Back in March, we shared in this article the Studio (M) project of Imprimerie Mordacq. This project was divided into 3 main stages:
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(Article from Chez J2S 9/27/2021)
The Flatplan One of the key parts of Simple Workspace is the Simple Brief application, a flatplan created to manage the production of documents in InDesign format.
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(Article from Chez J2S 9/13/2021)
