Catalogues

Print: A strong sensory experience in Product Marketing

In an increasingly digital world, print uniquely dominates product marketing. With the rise of digital: why is print, or printed marketing, still relevant? The answer lies in its ability to generate incomparable emotion, stimulate the senses, and create a lasting bond with consumers. Read more… (Article from Chez J2S 11/20/2024)

The impact of images or the importance of tables in B2C catalogues pages

In the B2C world catalogues play a key role as a communication and sales tool. They enable companies to present their offers clearly and attractively. Among the key elements of an effective catalogue, images are crucial in attracting customers’ attention and arousing their interest. Placing visuals, such as ambiance photos and product images, at the forefront is essential but can be challenging. However, economic reality requires limiting the number of pages, which means optimizing the space assigned to product information to leave as much room as possible for images. Optimizing layout options can be achieved thanks to table-based presentation. Read more… (Article from Chez J2S 10/23/2024)

7 Compelling marketing challenges addressed by Simple Workspace

Discover how Simple Workspace can help you overcome issues related to time management, updating, or managing publication formats In Marketing, speed and accuracy are key success factors. For these two reasons, marketing managers face major challenges in the production of communication materials for their distribution networks. Whether for catalogs, product sheets, point-of-sale displays, or labeling, requirements are numerous. Fortunately, solutions such as Simple Workspace can help solve these issues. We’ve listed 7 of the most significant challenges we help our customers face. Read more… (Article from Chez J2S 10/10/2024)

The Impact of Print Marketing Publications on Reader Engagement

In a world where digital marketing predominates, print marketing publications play a crucial role in brand communication strategy. Whether it’s brochures, catalogues, flyers, or magazines, print media has a distinct impact on reader engagement. This article examines how print marketing publications influence consumer engagement, recall, and perception. Indeed, print publications seem to retain a special place in readers’ hearts. Read more… (Article from Chez J2S 9/17/2024)

Personalized catalogs for sales representatives?

All business people know that a clearly argued proposal is more likely to be positively received. What if we could provide a high-quality PDF publication of the products on offer with each quotation? Read more… (Article from Chez J2S 7/21/2020)