Publishing

Print: A strong sensory experience in Product Marketing

In an increasingly digital world, print uniquely dominates product marketing. With the rise of digital: why is print, or printed marketing, still relevant? The answer lies in its ability to generate incomparable emotion, stimulate the senses, and create a lasting bond with consumers. Read more… (Article from Chez J2S 11/20/2024)

Adobe Experience Manager and Simple Workspace: the solution for Press editors?

Founded in 1965, ACE is the second-largest automobile club in Germany with over 650,000 members. ACE is making its digital transformation with the help of Comwrap Reply an expert integrator in Adobe and J2S solutions. Read more… (Article from Chez J2S 2/10/2022)

Last-minute changes: a brake on the transformation of magazine flows?

Press groups have understood that their titles are above all brands. “Developing brands” is one of the 3 major axes of the strategy 1 of Prisma Media, one of the behemoths of the magazine industry in France. Read more… (Article from Chez J2S 9/21/2021)