Tech Culture

The Impact of Print Marketing Publications on Reader Engagement

In a world where digital marketing predominates, print marketing publications play a crucial role in brand communication strategy. Whether it’s brochures, catalogues, flyers, or magazines, print media has a distinct impact on reader engagement. This article examines how print marketing publications influence consumer engagement, recall, and perception. Indeed, print publications seem to retain a special place in readers’ hearts. Read more… (Article from Chez J2S 9/17/2024)

What's new in the 2.0 version of Simple MOM

With Simple MOM , you can process and control the quality of the data of your offers to be published. We are pleased to introduce the 2.0 version. Our goal in creating this new version was to simplify the user experience with improvements and new features that make Simple MOM more ergonomic, more efficient, and more customizable. Read more… (Article from Chez J2S 10/18/2021)

Last-minute changes: a brake on the transformation of magazine flows?

Press groups have understood that their titles are above all brands. “Developing brands” is one of the 3 major axes of the strategy 1 of Prisma Media, one of the behemoths of the magazine industry in France. Read more… (Article from Chez J2S 9/21/2021)

Great and little stories around the automation of page layout

From writing to layout After homo sapiens invented farming 1, he quickly realized that it was complicated to rely strictly on his memory. Indeed, as exchanges multiplied, how could they keep their accounts up to date? This is how writing was born. We wrote on wax tablets, on papyrus 2, even on parchment rolls. Very quickly, it was no longer just a matter of managing one’s accounts, but also of writing stories. The same person holds all the roles: the author puts his own text on the page; and to disseminate it, it is necessary to recopy, recopy, recopy 3… Read more… (Article from Chez J2S 9/3/2021)

Organizing your data in Simple Workspace

Ask someone to perform a series of mental arithmetic to get them to concentrate. Suddenly ask them to think of a colour, then a tool. In 98% of cases, they will tell you a “red hammer” 1! Although Simple Workspace is colourless, indeed, it is a tool. Before using it, especially for media production, it is beneficial to understand how it works and to determine how you will organize your applications and data. Read more… (Article from Chez J2S 4/6/2021)

Have you ever heard about Adobe InDesign Server?

J2S and InDesign 1 have one thing in common: they were both founded during the same year! Indeed, Adobe has been editing InDesign for more than 20 years now, which is still 10 years less than the iconic Photoshop 2. About 5 years later the server version of InDesign was released. Read more… (Article from Chez J2S 10/22/2020)

Simple Workspace hosting: How does it work?

Are you new to technical software architectures and want to understand how Simple Workspace is hosted? Here is a simple breakdown! Read more… (Article from Chez J2S 9/14/2020)

Data quality: a competitive advantage?

As a result of the global isolation experienced, the volume of online purchases and exchanges has risen sharply. Store owners like Zara’s headquarters are planning to boost their web sales from 14% to 25%, and are closing many stores as a result 1. Read more… (Article from Chez J2S 8/26/2020)

3 Reasons to publish a printed catalog in the smartphone and all-digital era

3 Reasons to publish a printed catalog in the smartphone and all-digital era The widespread use of our smartphone, the ease of searching on a famous search engine and the development of websites for any company today raise questions about what is the point of producing a paper catalog. Read more… (Article from Chez J2S 6/28/2019)