The global consumer product conglomerates seem to share a similar organization. For product marketing, whether Chinese or Korean, these companies rely on a few resource centers, divided by market, which collect (often painfully) information before making it “publishable” and submitting it to the sales offices in each of the countries concerned.

In a few words

Allowing any user to use the marketing material means allowing him to control the factory that will produce PDF, Excel, or InDesign documents, according to variable data and parameters.

Table of contents

• Centralize information
• Collaborate on translation and localization
• Time-saving process using automation

For several years, we have been working for a leading international brand in consumer products, such as televisions.

Context

In the context of automatic document generation, translation simply consists of re-generating the document from the target language data before performing layout checks.

To be honest, the answer is yes!

Involving customers in all pre-press workflows to speed up and simplify the Proof validation, for example, seems essential especially since the implementation of an online publishing platform has become a simple formality.