The implementation of a product information management system (PIM) or even of a master data manager (MDM) 1 is a project that requires the participation of all the parties involved in the company. Based on our experience, we know that it is not easy for the IT department to get the businesses to adhere to the approach. The benefits obtained by the implementation of such structuring solutions are global to the company. However, despite the good practices proposed by the consultants who support these implementations, the meaning of the change imposed is not always clear to the business lines, which see it mainly as a constraint. Once the information system is connected to a production platform such as Simple Workspace, publication projects are the best way to give meaning to the work on data quality 2.
The principle of this ethical approach is based on the need for qualitative data that results from the publication project, generally triggered by the marketing department. The graphic studio works on a layout that is analyzed with the publication manager to identify the text and image “components” of the offers to be displayed 3. After making sure that the information has been provided or is present in the information system and in a suitable format, the publication generation/correction process can begin.
Note: the work focuses on the most relevant data in the publication, so users are less likely to be afraid to input data without being sure it will be useful.
Using Simple Workspace, users can generate pages and see the results almost immediately 4. With a real-time connection to the information system combined with the speed of generation, customers see the direct benefit of the data changes they make (or request to make) in the information system.
By updating the content of offers in the PIM during the correction cycle, product managers work to improve data quality for the benefit of all, whether they are aware of it or not.
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To increase the success of your product information system and improve the quality of your data, we can help your product catalogs, product sheets, in-store labels, and many other communication tools. We are here to help you!
Richard Loubjéac,
Co-founder of J2S
This also extends to product lifecycle management (PLM) solutions. ↩︎
Read this article: Data quality: a competitive advantage? ↩︎
Read about: How to build and offer? Step 1 . ↩︎
The output time depends on the quantity of products, the number of images and the weight of the images, and can be adjusted from a few seconds to several minutes. ↩︎