Webinar Replay: 24 Hours in the Life of a Product

The multiplication of channels, marketplace requirements, regulatory pressure (DPP), new consumer habits, and the rise of AI-powered engines… Today, launching a product is no longer just about publishing a product page.

A product now lives everywhere: on your website, through distributors, in print catalogs, in-store, and now within AI-generated responses.

But with fragmented data, content recreated for each channel, and growing inconsistencies, even the smallest misalignment can slow down your launches — and impact trust in your brand.

How can you structure, enrich, and activate a product in 24 hours, without re-entry or conflicting versions?

This is exactly what we explored in this webinar co-hosted with Akeneo.

What you will discover in this replay

Through a concrete use case — launching a product in a single day — we show you how to organize and industrialize your omnichannel production chain:

How to centralize and structure your product data from the moment it is received
How to enrich and optimize your content using AI
How to orchestrate validation workflows across teams (marketing, product, export…)
How to automatically generate your assets (print, digital, marketplaces…)
How to ensure consistent multichannel distribution
How to prepare your visibility in the era of AI-driven search (GEO)

Why watch this replay?

Because today, the challenge is no longer just about producing content — but about making product data reliable and scalable.

Poorly structured data degrades with every transformation.
Well-managed data becomes a performance driver.

In this replay, you’ll see how to move:

from manual and fragmented production
to a continuous, automated, and controlled workflow

With key benefits:

improved operational efficiency
stronger omnichannel consistency
higher quality product information
faster time-to-market

Watch the replay by filling out your details here!

FAQ – Go further

Here are the answers to the questions we didn’t have time to address live during the webinar.

Is it really possible to launch a product in 24 hours?

Yes — provided the right foundations are in place.
The “24h” reflects a streamlined and industrialized organization, where product data is already structured, workflows are defined, and tools are connected.

Without this, delays increase due to manual rework, validation bottlenecks, and inconsistencies between assets.

Do you need a PIM to implement this approach?

A PIM is strongly recommended to centralize and structure product data.
It ensures data quality, completeness, and consistency from the start.

However, the real value lies in the ecosystem: connecting your PIM with content production and distribution tools enables full industrialization of the process.

How can you avoid inconsistencies across channels?

Everything relies on a single, validated, and shared source of data.

By centralizing product information and automating asset generation, you avoid:

multiple versions
copy-paste errors
gaps between print, digital, and marketplaces

Every update is automatically reflected across all channels.

What is the role of AI in product data enrichment?

AI helps accelerate and standardize content enrichment:

generating descriptions
structuring key marketing messages
completing missing attributes
harmonizing tone of voice

It doesn’t replace teams — it frees up time from low-value repetitive tasks.

How do you manage variations (variants, languages, formats) without adding complexity?

By structuring your data properly from the start.

Parent/variant modeling allows you to share common data while managing specific attributes at the right level.
Variations (languages, formats, channels) are then generated automatically from this single source.